Matthias Lüfkens: The #Twiplomacy studies
In this episode of The #DigitalDiplomacy Podcast we talk to Matthias Lüfkens, who is Head of Digital at the PR agency Burson Cohn Wolfe in Geneva, Switzerland, and author of the annual #Twiplomacy study. In the interview, Matthias Lüfkens talks about the results of the Twiplomacy study 2018 and the changes he has witnessed in the diplomatic uses of social media since he started the study series in 2012. Lüfkens tells us how world leaders and foreign ministries use the different social media platforms, what they communicate, and who they direct their messages to. He talks about the need for diplomatic actors to be on social media, disinformation, filter bubbles, risks and mistakes, why the Danish Prime minister Lars Løkke Rasmussen and Foreign Minister Anders Samuelsen are among his favorite digital diplomats and much more. You can follow Matthias Lüfkens on Twitter as @luefkens. You can find more information about the different Twiplomacy studies at @Twiplomacy and read them here: https://twiplomacy.com . Thank you for listening to this episode! If you liked it, please share it with others that you think could be interested. And please give us a review on iTunes or Soundcloud, so that we can start getting traction and reach many more people around the world who are interested in the world of diplomacy and international relations in the 21st Century. We’ll be back soon with more interviews with interesting perspectives on the way diplomacy is changing, evolving, and adapting to the disruptive changes our societies are undergoing these years. The #DigitalDiplomacy Podcast is produced by the Embassy of Denmark in Spain. It is edited and hosted by Communications Officer Mikkel Larsen. Music by Bebeto, “Ambient Loop” ((CC) / https://freesound.org/people/bebeto/sounds/554/ ).
39:53
1671

VIEWS:

    Udenrigsministeriet TV

    Asiatisk Plads 2
    1448 København K

     
    01:58
    30
    02:03
    19
    02:20
    25
    HR Manager_internship application.mov
    A screen recording of how to use HR Manager to submit your application for internship positions...
    00:53
    293
    The Digital Denmark
    One of the keys to Denmark’s digital success, is a responsible approach to technology that puts...
    27:54
    1202
    NATOs 75-års jubilæum
    NATO fyldte 75 år den 4. april, og derfor taler vi denne gang med Danmarks NATO-ambassadør Lone...
    15:23
    2287
    Toolbox Introduction - 13. marts 2024.mp4
    Toolbox Introduction 2024
    29:25
    60
    Denmark and The Climate Agenda – COP28
    The Danish MFA would like to welcome both Danish and international listeners to this episode of...
    26:53
    2148
    Energy and Green Transition
    Denmark was once totally dependent on imported oil, but today, 60% of Danish electricity...
    26:17
    1111
    Denmark in the UN
    Denmark is one of the founding members of the United Nations and a candidate for a non-permanent...
    29:39
    523
    UNSC_Kun_STM_V1 (3).mp4
    Denmark for UN Security Counsil 2025-2026 campaign video - only figuring PM
    02:19
    832
    Green architecture and urban liveability
    Listen to this podcast episode and hear why Denmark, with its strong legacy within architecture...
    31:10
    1351
    Meet the climate ambassador Tomas Anker Christensen
    02:00
    152
    Finland - en ny global spiller
    Finland er ikke bare for sjette gang i streg blevet kåret som verdens lykkeligste land, men er i...
    14:53
    3056
    Modern Danish democracy and the quality of life
    Denmark is one of the oldest democracies in the world. It stands on the values of equality,...
    25:12
    1614
    Does Danish welfare make you lazy?
    The Danish welfare state ensures social benefits such as free education, medical care and...
    25:07
    1216
    Are Danes too trustful?
    Nowhere in the world is the level of trust higher than in the Nordic countries. In Denmark,...
    25:01
    1011
    Are Danes really that happy?
    Denmark is known to be one of the happiest countries in the world. This might seem peculiar...
    24:25
    1146
    Intern finansiel kontrol i praksis.mov
    Økonomistyrelsens webinar om Intern finansiel kontrol i praksis. Afholdt d. 29. november 2022.
    58:50
    97
    Ukraine indefra
    Årsdagen for den brutale russiske invasion af Ukraine er lige om hjørnet. Siden 24. februar...
    19:52
    2570
    Polish biogas delegation to Denmark 13-14 February 2023 -...
    On 13-14 February 2023, TC Warsaw organised an officlial study visit titled ”Producing More...
    01:10
    102
    INTRO Video Ikenna Virtual.mov
    01:12
    84
    05-Session 05 - How do we make change and inspire action.mp4
    19:07
    95
    03-Session 03 - Artificial Intelligence - A Human...
    14:35
    85
    02-Session 02 - Democratic Values In a Digital Future.mp4
    22:18
    101
    Tech for Democracy-Affirming Technology.mp4
    01:49
    84
    Webinar om risikoidentifikation i praksis
    01:06:35
    110
    Ny podcast om rapporten ”Dansk sikkerhed og forsvar frem...
    I denne udgave af ”Ambassadørerne” bliver vi til en forandring i København, men kommer til...
    15:11
    3651
    Rundt om valget i Kenya
    I podcasten ”Rundt om valget i Kenya” fortæller den danske ambassadør i Kenya Ole Thonke om det...
    20:56
    2330
    Flemming Møller Mortensen.mp4
    Minister for Development Cooperation, Mr. Flemming Møller Mortensen, participated with a video...
    02:06
    124
    Dansk erhvervsfremstød til Nederlandene - grøn energi og...
    I denne udgave af ”Ambassadørerne” skal vi tale med ambassadør Jarl Frijs-Madsen i Haag. Det skal...
    09:57
    2889
    Smishing
    02:07
    193
    Praktikanter
    Internship - The Embassy of Denmark in Tanzania
    00:40
    295
    Danmarks nye Udenrigs- og Sikkerhedspolitiske strategi
    Danmarks nye Udenrigs- og Sikkerhedspolitiske Strategi er emnet i denne særlige udgave af...
    16:48
    3613
    USA – samling og forsoning?
    I denne udgave af ”Ambassadørerne” skal vi tale med ambassadør Lone Dencker Wisborg i Washington,...
    15:36
    2473
    Sydafrika efter Desmond Tutu
    I årets første podcast skal vi høre nyt fra Sydafrika; til en forandring hverken om sydafrikanske...
    16:57
    2424
    Etiopien - podcast fra et af verdens fokusområder
    I løbet af december kan du høre i alt tre podcasts i Udenrigsministeriets podcast-serie...
    17:04
    2512
    Storbritannien - podcast fra et af verdens fokusområder
    I løbet af december kan du høre i alt tre podcasts i Udenrigsministeriets podcast-serie...
    16:26
    2226
    Ukraine - podcast fra et af verdens fokusområder
    I løbet af december kan du høre i alt tre podcasts i Udenrigsministeriets podcast-serie...
    17:02
    2676
    Ambassadors from three Danish Climate Front Posts tell...
    COP26 in Glasgow is here and the Danish MFA would like to welcome both Danish and international...
    19:57
    2469