Ben Giddings: Digital communications at the FCO
In this episode of The #DigitalDiplomacy Podcast, we dive into the practice of digital communications at the British foreign service with Ben Giddings, Head of Global Digital Network at the Foreign and Commonwealth Office. As he introduces himself, Ben is Head of the Overseas Digital Network at the FCO, where he has worked in digital communications for the last 10 years. Prior to that, he worked in the private sector running websites, managing products, and tracking digital ad spend on things called ‘banner ads’. He's been around the internet long enough to remember a time when AOL was on the verge of world domination, social media was called forums, and no-one had ever heard of Facebook. He can be followed on Twitter at @bjgiddings . In the interview, Ben tells us about his daily work, implementing the digital strategy of the FCO and finding the balance between the strategic global messages and different local contexts. We also talk about the challenges of data overload and disinformation , as well as, the need for a new of mind-set in foreign ministries to focus more on measurement and evaluation to become better at finding out what works and what not on digital platforms in a more cost-effective way. The interview was recorded “on neutral ground” in a hotel bar in Madrid, which explains the background noise and the music that suddenly started... Also, the interview was recorded before the eruption of the Salisbury-case, which is why it is not mentioned in the episode. Thank you for listening to this episode! If you like it, please share it with others that you think could be interested. And please give us a (nice) review on iTunes or Soundcloud, so that we can continue reaching more people around the world who are interested in the world of diplomacy and international relations in the 21st Century. We’ll be back soon with more interviews with interesting perspectives on the way diplomacy is changing, evolving, and adapting to the disruptive changes our societies and the relationship between them are undergoing these years. The #DigitalDiplomacy Podcast is produced by the Embassy of Denmark in Spain. It is edited and hosted by Communications and Policy Officer Mikkel Larsen. Music by Bebeto, “Ambient Loop” ((CC) / https://freesound.org/people/bebeto/sounds/554/ ).
45:15
829

VIEWS:

Her kommer den tiende og sidste særlige Corona-udgave af Udenrigsministeriets podcast-serie...
15:37
1391
Her kommer den niende særlige Corona-udgave af Udenrigsministeriets podcast-serie...
18:18
1176
Her kommer den ottende særlige Corona-udgave af Udenrigsministeriets podcast-serie...
17:40
1138
Her kommer den syvende særlige Corona-udgave af Udenrigsministeriets podcast-serie...
17:31
1696
Her kommer den sjette særlige Corona-udgave af Udenrigsministeriets podcast-serie...
11:07
1324
Her kommer den femte særlige Corona-udgave af Udenrigsministeriets podcast-serie...
14:37
1275
Her kommer den fjerde særlige Corona-udgave af Udenrigsministeriets podcast-serie...
14:11
1317
Her kommer den tredje episode af en række tematiske podcast med forskellige ambassadører, som...
14:29
1459
Her kommer den anden episode af en række tematiske podcast med forskellige ambassadører, som...
21:40
1641
FoRB-Unit webinar 29 May 2020
01:29:41
30
Her kommer den første episode af en række tematiske podcast med forskellige ambassadører, som...
12:14
1623
Udenrigsminister Jeppe Kofod beskriver, hvordan Udenrigsministeriet hjælper strandede danskere i...
00:46
95
Bulgarien føler sig fanget i et stormagtsspil om naturgas mellem USA og Rusland, samtidig med, at...
17:59
2912
Den danske ambassadør i Kroatien, Christian Thorning, tegner i denne podcast et portræt af...
16:01
2635
04:50
75
I denne podcast skal vi til Afghanistan med den danske ambassadør, Michael Lund Jeppesen. Nogle...
17:43
2805
I denne podcast vender vi ørene mod New York. Vi taler med generalkonsul Anne Dorte Riggelsen og...
08:32
2505
Den 7.-8. oktober rejser det danske kronprinspar i spidsen for ca. 50 virksomheder på et...
13:59
3319
FN-ambassadør Martin Bille Hermann fortæller i denne podcast om det kommende klimatopmøde i FN...
10:32
3415
In this episode of The #DigitalDiplomacy Podcast, we talk to Nancy Groves who at the time of...
36:28
2297
Ambassadør Nikolaj Harris taler i denne podcast om Marokko. Vi fokuserer på Marokkos aktive...
13:53
5382
In this episode of The #DigitalDiplomacy Podcast, we talk to Ilan Manor who is one of the most...
50:06
1001
Udenrigsministeriets Oplysningspulje - puljens prioriteter
01:48
276
Præsident Alexander Vučić er i dag altdominerende i serbisk politik, og det er ham vi fokuserer...
10:06
4655
Stabilitet i Sahel-området – med kernelandene Burkina Faso, Mauretanien, Mali, Tchad og Niger der...
15:40
3937
Niger: Human Rights in the Police Academy Curriculum Strengthens Trust in the Police In Niger,...
02:14
171
Økonomi, immigration, Tyrkiet, politikere, der ikke vil gå på kompromis og sure vælgere –...
10:01
3760
Ytringsfriheden og hundredvis af private radiostationer bidrager til at holde Ghanas demokrati i...
03:37
167
In this episode of The #DigitalDiplomacy Podcast we talk to Matthias Erlandsen, journalist and...
20:53
914
Den økonomiske krise, tordnende høj ungdomsarbejdsløshed, migrationsproblemer og...
09:58
4658
In this episode of The #DigitalDiplomacy Podcast we talk to Matthias Lüfkens, who is Head of...
39:53
827
Oversvømmelser, overbefolkning og sammenstyrtede fabriksbygninger – Bangladesh har siden...
08:41
3646
Udenrigsminister Anders Samuelsen og hans ukrainske kollega Pavlo Klimkin er værter for en stor...
10:36
3710
Der skal være Nordisk-Afrikansk udenrigsministermøde i København den 6.-8. juni. EU's pendant i...
10:42
4063
Her kan du få Danmarks ambassadør i Storbritannien Lars Thuesens bud på, hvad briterne taler om...
09:30
3909
Einar Jensen er Danmarks ambassadør i Tanzania, som er det største modtagerland af dansk...
08:07
3962
Carsten Staur er Danmarks FN-ambassadør i Genève, hvor de vigtigste arbejdsopgaver er...
10:01
4067
Thomas Winkler er Danmarks ambassadør i Rusland, hvor der skal være præsidentvalg den 18. marts i...
09:23
4039
In this episode of The #DigitalDiplomacy Podcast, we have talked with Shaun Riordan, Senior...
36:51
953